Company
Velur is built on one conviction: used well, data and AI help businesses see and decide things they otherwise couldn't. I'm a solo founder, a data analyst and operator, building the revenue intelligence layer that small and mid-size businesses are missing.
The journey
What I kept seeing
Across ecommerce, retail and fashion, subscription, logistics and transportation, I kept finding the same thing, six or seven tools per business, none of them speaking to each other, and a person stuck in the middle stitching the truth together by hand.
Why it matters
Disconnected data isn't a cosmetic problem. It's missed revenue, slow decisions and answers that arrive a week too late, in industries where a week is the difference between scaling a winner and funding a loser.
What I'm building
Velur connects the data sources a business already runs onto a single timeline, so instead of ten dashboards to read, there's one clear written summary when the day starts.
Where this goes
I believe the businesses that do well over the next decade will be the ones whose data finally works as one. I'm building the layer that makes that ordinary.
The founder
Alexander Campos · Founder · Data Analyst & Marketer
For more than five years, Alexander worked inside the data of DTC and apparel brands, subscription businesses, retail and fashion, and logistics, first as a data analyst, later close to marketing and growth. The pattern never changed: ten dashboards, none of them agreeing, and the real answer buried somewhere in between.
He studied data science in Germany and Barcelona, but spent most of his time on the operator's side of the screen, turning scattered, messy data into decisions teams could act on. Velur is the tool he kept wishing those small and mid-size companies had: one intelligent layer over everything, giving founders, marketers, sales managers and owners accurate, actionable answers instead of more charts to read.
What I believe
Modern AI finally lets software read and explain how a business is performing, in plain language. I'm building Velur to make that genuinely useful for the businesses that don't have a data team, as decision support, not a replacement for judgement.
We'll show you your store, ads, billing and email reconciled onto one timeline, with the first daily brief written from your real numbers.
