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velur

Revenue Intelligence

The platform that ties your stack to revenue.

Shopify, Meta, Stripe, Recharge, Google Ads and Klaviyo connected to one daily brief. It tells you what changed last night and the most likely drivers, in plain English, before your team is even online.

Join the waitlistHow it works

The platform

Four modules. One screen. One decision.

An 8am note you can actually act on.

Every morning Velur writes you one paragraph: what moved last night, why it moved, what to ship today. Net revenue, MRR, blended ROAS, margin from new creative.

  • Net revenue and MRR by channel
  • Margin from new creative, not clicks
  • Plain-English note on what changed
  • Comparison to last week and last month

How Velur works

From fragmented tools to one clear read.

Velur isn't a dashboard you check. It reads across your connected tools and reports back in plain language. Here is what happens between connecting your first tool and your first brief.

Connect

Read-only OAuth into the stack you already run. Shopify, Meta, Stripe, Recharge, Google Ads and Klaviyo connect through each platform's official flow, no engineer, no warehouse, no CSV exports.

  • Read-only scopes, Velur can never write to your tools
  • EU-hosted processing under GDPR-compliant DPAs
  • Disconnect from the source platform at any time

Unify

Velur backfills 90 days of history and normalises every source onto a single modelled timeline, orders, spend, sessions, flows, charges and refunds, all speaking the same schema.

  • One customer record across Shopify, Klaviyo and Stripe
  • Currency, timezone and attribution-window normalisation
  • Idempotent daily syncs, re-runs never duplicate data

Compute

Velur calculates the metrics and deltas deterministically, then a language model explains them in plain words, what changed, the most likely drivers, and what to look at. It surfaces correlations and likely drivers, not proven causes.

  • Cross-source context: spend, sessions, orders, margin on one timeline
  • Metrics and deltas computed deterministically, not guessed
  • Unusual movements flagged with the most likely driver

Deliver

A written brief lands each morning, what changed, the most likely drivers, what to look at. Flags come with the numbers behind them, so you can check before you act.

  • Daily brief in your inbox, no login required
  • Revenue broken down by new, returning and churned
  • Flags: unusual churn, efficiency drops, flows that changed

Decide

You make the call. Every figure traces back to its raw sources, so you can check the brief instead of just trusting it, and reply if something looks off.

  • Pointers to what looks worth a closer look
  • Every metric traceable to its source data
  • Read-only access you can revoke anytime, no lock-in

Onboarding

I'm onboarding the first brands now.

I handle the integrations and the backfill. Your team needs an OAuth approval and twenty minutes on a Wednesday. The daily brief is what ships first; the deeper analysis is rolling out as I build. Join the waitlist and I'll reach out when the next seat opens.

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Step 01

Plug in your stack.

Shopify, Meta, Stripe, Recharge, Google Ads and Klaviyo. Read-only OAuth or read-only keys.

Step 02

Velur backfills 90 days.

Orders, sessions, ad spend, creative metadata, email events. So your first brief isn't reading a week of noise.

Step 03

First brief lands.

One short note: a few numbers, what changed, a couple of things to look at. If it's wrong, you reply and I recalibrate the next day.

Step 04

You stay in control.

Read-only access you can revoke anytime. Export your data and disconnect whenever you want. No lock-in.

Who this is for

Where Velur fits, and where it doesn't.

  • You're running Shopify, Klaviyo, and paid ads, and you've lost track of which number to trust
  • You've outgrown spreadsheets but haven't hired a dedicated data analyst yet
  • You're making weekly revenue decisions based on gut feel or conflicting dashboard data
  • You know something is off in your retention or attribution, but you can't see exactly what

Ready when you are

Plug in your stack. Get on the schedule.

Join the waitlist