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Prompt Pack · 11 prompts

DTC Products

Sell-page imagery for direct-to-consumer brands.

Tested on real DTC clients across apparel, consumables, home and accessories. These prompts ship the imagery that actually converts on a PDP or Meta ad, clean enough to look studio, specific enough to feel like the brand.

Catalog hero stills

3 prompts

Studio sweep, clean shadow

MidJourney
Catalog hero of [PRODUCT NAME] on a smooth [COLOR] paper sweep, single soft key light from the top-left, clean contact shadow, no other props, hyper-real product texture, shot on medium format, 80mm, f/11 --ar 1:1 --style raw --v 6

Floating product, gradient

MidJourney
[PRODUCT NAME] floating in front of a smooth [COLOR A] to [COLOR B] gradient, faint contact shadow, soft rim light, advertising-grade studio still --ar 4:5 --style raw --v 6

Lifestyle context still

MidJourney
[PRODUCT NAME] sitting on a [SURFACE], natural side-light from a window, two understated context objects ([OBJECT 1], [OBJECT 2]) just out of focus, editorial lifestyle photography, shot on 50mm --ar 4:5 --style raw --v 6

Apparel & accessory

2 prompts

Flat lay on stone

MidJourney
Top-down flat lay of [APPAREL ITEM] arranged on warm grey stone, one fold visible, single accessory beside it, soft top window light, editorial e-commerce photography, neutral grade --ar 1:1 --style raw --v 6

On-body close detail

MidJourney
Editorial close-up of [APPAREL ITEM] worn by a [AGE/DESCRIPTION] model, side-light, focus on the seam / texture / hardware, warm neutral grade, shot on 85mm at f/2.8 --ar 4:5 --style raw --v 6

Reels for ads & launches

3 prompts

Unbox in 8 seconds

Higgsfield
8-second vertical reel: hands open a [PACKAGING TYPE] in soft top-light, lift out [PRODUCT NAME], place it on a warm neutral surface, no music, room for caption in the top third, 9:16

Rotation hero, 6 seconds

Higgsfield
6-second vertical reel: [PRODUCT NAME] rotates slowly on a small turntable, single soft light, subtle shadow follows, neutral warm grade, 9:16

Demo in real context

Higgsfield
10-second vertical reel: a [AGE/DESCRIPTION] person uses [PRODUCT NAME] for its actual job in [LOCATION/CONTEXT], soft natural light, calm pacing, 9:16

PDP and ad copy

3 prompts

Conversion-led product page

Claude
Write a high-converting PDP for [PRODUCT NAME] from [BRAND]. Output: 1 short headline (under 8 words), 1 sub-line that names the buyer's job-to-be-done, 3 benefit bullets (concrete, what changes for the buyer), 1 short ingredient/material note, 1 trust line (returns, guarantee, ships from where), 1 micro-FAQ of three Q&As. Voice: honest, calm, never hype.

Meta ad set, three angles

Claude
Write three Meta ad variations for [PRODUCT NAME]. Angles: (1) sensorial, (2) before-after, (3) social proof from a real customer review. Each variation: 1 hook (under 6 words), 2 sentence body, 1 CTA. Match brand voice: [VOICE NOTES].

Email launch sequence (3 emails)

Claude
Write a 3-email launch sequence for [PRODUCT NAME]. Email 1: announce, lead with the problem we solved. Email 2: how it works and who it is for, include one quoted customer line. Email 3: last-call with one specific reason to act now. Each email under 180 words, subject + preview + body. Tone: honest, calm, no exclamation marks.

Want every pack

All six packs, kept current.

We add new prompts every week as we ship for clients. Brands on the waitlist get the editable Notion + .txt versions when their kickoff begins.

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