Welcome series brief
ClaudeWrite a 5-email Klaviyo welcome series for [BRAND], a [CATEGORY] brand. Voice: founder writing personally, calm, no hype, no emoji. Email 1: thank you + the one thing we want them to know about us. Email 2: founder origin story in 4 short paragraphs. Email 3: how to pick your first product, no upsell pressure. Email 4: one happy customer story, quoted. Email 5: low-key first-purchase incentive with a single deadline. Output subject + preview + body. Each body under 220 words.