Prompt Pack · 10 prompts
Short-form hooks that earn the next three seconds.
Hooks are the only line that decides whether the next ninety seconds get watched. These are the prompt frameworks we use across TikTok, Instagram Reels and YouTube Shorts to write hooks that fit the post, not generic ChatGPT clickbait. Pair each with a Higgsfield clip from the matching pack.
5 prompts
Write 10 contrarian-opener hooks for a [INDUSTRY] short-form video about [TOPIC]. Each hook: under 9 words, starts with a claim that directly opposes the dominant industry advice. Make them specific, not generic. Output as a numbered list with one short reasoning note per hook.
Write 10 curiosity-gap hooks for a [INDUSTRY] reel about [TOPIC]. Format: '[Strong claim about the result], but [unexpected reason].' Each under 12 words. The reason must feel earned, not invented. Output numbered.
Write 10 POV first-person hooks for a [INDUSTRY] reel about [TOPIC]. Format: 'POV: [specific, recognisable situation that triggers the topic].' Each under 12 words. Lead with a small concrete detail, not a generic emotion.
Write 10 number-led hooks for a [INDUSTRY] reel about [TOPIC]. Format: '[N] [things/reasons/mistakes] that [outcome].' Vary the number 3 to 9, lead with the outcome the viewer actually wants. Each under 11 words.
Write 10 mistake-framed hooks for a [INDUSTRY] reel about [TOPIC]. Format: '[Audience] are [verb-ing] [thing] wrong. Here is [the fix].' Each under 12 words. The mistake must be specific enough that the target audience nods.
3 prompts
Write 10 reel hooks for a small [LOCATION] spa promoting [TREATMENT]. Mix three hook types (contrarian, curiosity, POV). Audience: women aged 28–48 who care about skin but don't want a hard sell. Each hook under 12 words. No emoji.
Write 10 reel hooks for [RESTAURANT NAME] promoting [DISH / EVENT]. Mix POV, number-led, and contrarian. Audience: locals 25–55 who follow food on Instagram. Each hook under 12 words. Make them feel like a real human wrote them, not a marketing agency.
Write 10 reel hooks for the launch of [PRODUCT NAME] from [BRAND], a [CATEGORY] DTC brand. Mix contrarian, mistake-framed, and number-led. Lead with the specific job-to-be-done the buyer hires the product for. Under 12 words each.
2 prompts
Write a 30-second TikTok script for [BRAND] teaching [TOPIC]. Structure: (0–3s) hook, (3–10s) the wrong way most people do it, (10–22s) the actual three-step way, (22–30s) the payoff and a soft CTA. Voice: calm operator, no hype. Output as a timed script with on-screen text suggestions in brackets.
Write a 30-second founder POV script for [FOUNDER NAME] explaining why [BRAND] exists. Structure: (0–4s) the personal moment that started it, (4–18s) what we built, (18–28s) who it is for, (28–30s) one line on what to do next. Voice: honest, specific, never preachy.
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